Make Wellness a Priority
Case Study
Fitness & Wellness For Hotels & Resorts — Additional Revenue, No Overhead!
Jeff, General Manager at a large west coast convention hotel, was looking for a way to increase the wellness and fitness profile of his hotel, create residual income, and engage his guests beyond the date of checkout.
Jeff had read about hotels offering unique programs such as "Garden Yoga" but he did not want to pay for or rely on a yoga instructor to be on property regularly. And, since telephone service charges had largely become a thing of the past, Jeff wondered how he could replace that once important source of incremental revenue.
Jeff met with another hotel GM and was introduced to Yo-Fi Wellness. Yo-Fi Wellness is a unique video software application featuring the country's brightest talent in Yoga, Fitness, Nutrition and Meditation. It is offered through the hotel's Wi-Fi portal and guests pay an access fee. The content can be sorted and selected according to duration, level of difficulty and type of content. Yo-Fi Wellness is private labeled for the hotel making it appear as a seamless value-added service. Furthermore, Jeff's property receives a commission on any extended transactions including annual subscriptions when the guest leaves the property. Jeff decided this was a great service to offer on a discounted basis to the hotel's loyalty club members.
Yo-Fi Wellness is also available for the hotel's Video on Demand and IPTV systems. This provides an additional source of revenue for Jeff's hotel.
Jeff has access to Yo-Fi Wellness as an a-la-carte value added service wherever he wants to use it on his property. Today Jeff offers "Yoga By The Pool" every morning without the necessity and cost of a yoga instructor. He is even considering "Rooftop Yoga" in the evenings for his guests and opening it up to locals.
Jeff's hotel has taken full advantage of the technological advantages of Yo-Fi Wellness. It's an app., not a web site, offering infinite flexibility. Jeff's hotel is now considered one of the most technologically advanced in his market and it is riding the unstoppable wave of guest interest in fitness and wellness. Most importantly, though, Jeff has created an additional stream of income for his hotel since thousands of guests have signed up for individual subscriptions to his hotel's branded version of Yo-Fi Wellness that they enjoy at home.
If you are a hotel GM looking for incremental revenue, a marketing advantage, and more current implementation of fitness and wellness you owe it to yourself to try Yo-Fi Wellness. You will get happier guests, a great marketing platform, additional revenue and no additional overhead. Just fill out the Free Trial form and a Yo-Fi Wellness representative will get you started immediately!
